Taking a look at Netflix's cinema type set up through VR may be a good resource to explore. Personally, I loved watching an episode of Ozark in the cinema haha.

Only done it once but the concept is cool and can continue to grow out with things like local food delivery services, having an attendee inside the cinema to deliver you Ben and Jerry's & popcorn ;-)

I picture featured episodes of Real Vision in your cinema Josh! Raoul Pal on the big screen educating millions of people from within your Shop!